How evolutionary psychological mechanisms influence consumer preferences

An article on the topic of paleopsychology in event management and marketing has been published on the national news portal El.kz. We had already demonstrated our interest in improving and enhancing the customer experience through the lens of ancient instincts and new scientific developments during a presentation by the head of EZ Solutions at the recent ADTribune advertising forum. The article explores how basic instincts—the human need for survival, safety, social status, and recognition—can be used to create effective marketing strategies and enhance event marketing tools.

Link to the article on the external resource: https://el.kz/ru/paleopsihologiya-v-marketinge-i-iventike-kak-nami-upravlyayut-drevnie-instinkty_126062/