Chery at Milliy Fest 2026

For Chery at the Milliy Festival, we created an immersive brand zone that combined modern technology with Uzbekistan’s cultural identity. The concept was inspired by Samarkand’s architectural heritage, reinterpreted through a contemporary design approach. The centerpiece of the space was a series of stylized arches showcasing the brand’s flagship SUVs.

To strengthen the connection with local culture, the space was complemented with traditional carpets and themed decorative elements. Beyond the visual design, our team provided full activation support, including host management, guest engagement, and the production of branded merchandise for festival visitors.

One of the most memorable elements of the installation was a robotic dog, which attracted guests’ attention and highlighted Chery’s technological character.

The combination of cultural references and innovative elements helped increase audience engagement, attract visitors’ attention, and make the Chery brand zone one of the most popular destinations at the festival.