Objective: To present Saudi Arabia as a modern tourist destination and showcase its culture to a wide audience in Uzbekistan.
Concept: To create an immersive space where guests can experience the spirit of the country through music, cuisine, art, and national traditions.
Execution: A vibrant, branded Saudi Arabia booth was set up at Tashkent City Mall. Guests were greeted by representatives from the tourism authority and treated to national dishes and sweets.
The program was complemented by live performances by dancers, singers, and musicians, which created a truly festive atmosphere and immersed visitors in the country’s culture.