Objective Organize a large-scale promotional campaign to celebrate the premiere of the movie *Fantastic Four*. It was important to create a positive brand presence during moments of entertainment—where the audience is most engaged.
Idea: To give moviegoers a celebration of cinema and excitement, and to provide the brand with a dynamic interaction with its audience through vibrant offline activations.
Execution: The campaign took place simultaneously at four movie theaters in Tashkent and turned a regular trip to the movies into a real celebration. Every guest who met the campaign requirements received a ticket to the premiere of *Fantastic Four*, along with popcorn and a drink.