Client: ADM Jizzakh August 15, Victory Park, Tashkent Number of guests: 180
Objective To highlight the brand’s character and showcase Haval vehicles in an unconventional format by transforming an urban space into an immersive venue.
Concept To create a unique automotive show where guests didn’t just watch, but actively participated in the experience through interactive activities and a final test drive.
Execution The city park was completely transformed: over 30 metric tons of stones were brought in, and decorative and functional zones were built, with every detail carefully designed to reflect the brand’s atmosphere. Guests were immersed in the narrative through activities and interaction with the venue. The highlight was the test drive, which proved that even standard city streets can be transformed into a track for an impressive driving experience.
Result The event combined a visual “wow” factor, engineering precision, and an emotional experience, becoming a striking example of an immersive automotive promotion.