Presentation of the updated KIA K8 and KIA Carnival models

The team was tasked with organising a presentation of the updated KIA K8 and KIA Carnival models in the form of a premium, private event.

It was important to the client to emphasise the status of the models, create a high-class atmosphere without excessive theatrics, and combine the brand’s technological prowess with its aesthetic appeal. At the same time, the event had to retain the solemnity of a formal presentation.

What we did:
We developed a unified concept for the evening, based on the idea of a ‘stellar trajectory’ – a visual metaphor for KIA’s dynamism, status and technological prowess.

Venue:
a stage featuring cars, a welcome area, a photo zone and interactive activities. The colour palette – deep blue with silver accents – emphasised the brand’s character.

Each section was designed to hold the guests’ attention and enhance the impact of the models’ entrance.

We ensured full coordination of contractors: technical support, catering, performers, set-up and oversight of all on-site processes.

Result:
The event took place in an atmosphere of exclusivity, aesthetic appeal and precise direction.
The brand was presented with confidence and prestige, whilst the space functioned as a single, well-thought-out system.