NESCAFÉ Brand Zone at Mazza Fest

For NESCAFÉ Coffee Club, we created a festival brand zone at Mazza Fest that combined the launch of new iced beverages with interactive experiences and a welcoming space for visitors to relax. EZ Solutions managed the entire project lifecycle, from concept development and production to installation and on-site event management.

The centerpiece of the activation was a branded coffee bar, where professional baristas served NESCAFÉ’s signature iced drinks. The space also featured a chill-out lounge, interactive mechanics with branded giveaways, and a custom photo zone with mirrored sequins that quickly became one of the festival’s most popular attractions. Our team designed and produced every branding element, including custom-built structures, navigation, decorative installations, and visual materials.

Throughout the festival, we provided full technical support, logistics, staff coordination, and operational management, ensuring the seamless execution of every activation.

The NESCAFÉ Coffee Club brand zone became one of the most visited destinations at Mazza Fest. It introduced hundreds of guests to the brand’s new products, generated a significant amount of organic user-generated content, and created a strong emotional connection between the audience and NESCAFÉ.